Online Video Marketing For Ohio Small Businesses

Hands down, Google is the big winner. Who goes the the yellow pages anymore. I know I don’t. I did a little informal survey and none of my friends said that they go to the Yellow Pages to look up phone numbers and find businesses. How about you?

Green Gorilla Video specializes in producing online video marketing spots for small businesses. Youtube video marketing is the key to connecting with an audience of potential customers! Online videos grab someone in a way that the Yellow Pages never can. They give a small business the chance to introduce themselves and their business and make an impression. That is the power of an online video!

So what’s the big deal about using video on your website and sites like YouTube? Isn’t a good website enough? Well frankly, not anymore!  In days gone by it was easier to get attention on the web with a flashy well designed website. But over the past few years website design has been getting better and the competition has been fiercer. For small businesses who depend on the web to market their services an excellent website isn’t enough anymore. Online video is now the differentiator.

High speed cable and DSL now it possible to view videos on virtually any computer and people love watching videos! A video tells your story in a relatively short time and gives your audience a feel for who you are and what you do in a way that mere text can’t.

As an example, take a look at the following website and notice how it feels when you first look at it. Then click to play the video and see how the site comes to life as the Company President talks about what they offer:

http://www.leadership-praxis.com/

1.Brings your Website to Life – When potential customers are scanning websites, looking for a company to hire, they spend little time looking at a site that is dull and lifeless. A static page can only go so far to make an impression no matter how well it’s designed. Let’s face it; people generally don’t like to read! They’d rather “watch” something instead. Does your website have anything for them to watch? If not then they are more likely to click away.  A great video grabs a viewer right away. It adds energy and life to a website like nothing else. A real person is talking to them! Add music and appealing visuals and they’re hooked! Now you get a chance to win them over and end the 

“..people generally don’t like to read!  They’d rather watch something instead” 

3.Build Credibility and Trust while you Sleep! – Let’s say a potential customer is indeed watching your video at 3am, while you sleep soundly in your bed. As they watch, they are deciding if they like you and if they can trust you. Of course you put your best foot forward during the videotaping and now you are winning them over with your sincerity and passion to help them.  They see you smile and speak from your heart and they really like you! They are also watching some satisfied clients give testimonials about how awesome you are to work with and they are convinced that you’re the one to call. And this all happens while you are sleeping!

4.Skip Past First Base! – When people watch your video and decide that they like you and want to do business with you the hard part is over. Now when they call it’s because they want to hire you and schedule the work.  As long as the “real you” is consistent with the person they met in the video the job is yours! Just don’t do anything to mess it up and you are home free!

5.Improve Search Engine Rankings – The last and perhaps most important reason to have an online video is that it helps your business get found on the web. Google indexes videos very high in web searches. When a video comes up on the first page of results people are automatically drawn to click on it. And the more places your video is posted on the Internet the greater chance you have to get clicks. Strategic placement matched with expert keyword tagging can point people right to your site even if it isn’t in the top ten search results. And the majority of businesses still haven’t caught on to how important a web video is, so your business will stand out from the pack as one of the few to feature a video. Your customers will appreciate the effort you took and you will reap the benefits many times over!